Since its founding in 1887, Yamaha has provided a variety of products and services centered on sound and music. We have created excitement and cultural inspiration together with people around the world by responding in many life scenes to wide-ranging needs related to music, education, and culture. We are always aware of the need to create customer value by offering products and services that go beyond our customers’ expectations and give them inspiration. To accomplish this, we want to interact proactively with each of our customers and to propose products and services from their perspectives.

In April 2016, Yamaha embarked on its new medium-term management plan “NEXT STAGE 12,” which states that Yamaha’s basic strategy is to consolidate competitive superiority through adding new value and differentiation. To do this, Yamaha will further deepen its ties with customers and provide them optimal services and solutions.