Established on 1 October 1999, the business activities of Sony Electronics (Singapore) Pte. Ltd. comprises sales and marketing, logistics and information systems, as follows:

1. Sales and Marketing The sales and marketing group comprises:
* Sony South East Asia. It is responsible for the marketing, sales and service of consumer as well as broadcasting and professional products in Singapore. It also manages distribution and trading businesses from Singapore to various parts of Asia.
* Applications & Devices Marketing (Singapore). It oversees the marketing and sales of application devices in the Asia Pacific region. It has an Application Engineering and Customer Service Centre which handles the device application devices and an Optical Device Customer Service Centre which provides a comprehensive analysis on the performance of the optical pick-ups.

2. Logistics
Supply Chain Solutions Singapore provides logistics services and innovative supply chain solutions including repair parts distribution to Sony Companies, which aims to create maximum value for Sony.

3. Information Systems
Global Solutions Singapore provides the optimum solution of IT/IS globally by continuously working on innovative measures to maintain and enhance Sony Group’s operational excellence. It challenges to create new values with the core competence of high information technology skills, project management capability and clear understanding of the business process.